GhostStead vs WordPress

Trying to decide whether to use Ghoststead for your new site instead of WordPress? Here's everything you need to know.

GhostStead vs WordPress

Wordpress is the most popular CMS - powering a staggering 35% of websites - so its going to be considered with any new site.   There are three main reasons not to use Wordpress:

  • Performance
  • Security
  • Search Engine Optimization (SEO)

There are numerous hosting companies on the market but each offers essentially the same Wordpress technology.  

Ghost vs WordPress

The decision to use Ghoststead versus any Wordpress option really comes down to whether to use the Ghost platform or Wordpress.   Ghost excels in every one of these categories.

Ghoststead WordPress
Pricing (@100k views) $29/mo Averages $110/mo
SEO Yes (native to the editor) No (third-party add-on)
Templates Yes Yes
AMP Pages Automatic No (third-party add-on)

WordPress was created in 2003 before many of the main considerations even existed (like current SEO) and now relies on third-party add-ons and significant tuning to get what Ghost offers natively.

Performance

Page speed is a known ranking factor for search engines, particularly on mobile.  Wordpress requires significantly most resources to achieve the same performance, simply due to its architecture and those resource translate to increased hosting costs.  Furthermore, maintaining that performance as your site grows is very difficult.

Performance is can be easily tested: take any WordPress site and submit the URL to Google Page Speed, then compare the results against any Ghost site (such as this one).  Here is the result for mobile from a major tech-focused site using WordPress:

Poor Wordpress performance on Mobile
Google Page Speed for Mobile

Security

WordPress has long been a source of security issues.  There are numerous web resources devoted solely Wordpress security and what to do about it.  It's estimated that 70% of Wordpress sites have a security vulnerability.  

The reason WordPress has so many security issues is that Wordpress requires changes by default and that requires the user to understand - and maintain - what needs to be done.  It's also possible to introduce further security issues by changing the theme.   Changing the look and feel of a site can introduce vulnerabilities.

Ghost security is baked into the architecture.  Changing the theme cannot impact it.  The user doesn't have to stay on top of modern security best practices - Ghost does that for you - and you never have to worry that changing the theme to your site may leave your site open to hackers.

Search Engine Optimization (SEO)

When WordPress was created, modern SEO simply didn't exist.  The standard practices that everyone uses to write optimal web content were yet to be invented.  Once again, WordPress requires third-party software to provide this crucial feature.

The Ghost editor helps the user write optimized content natively.

You've successfully subscribed to GhostStead!
Could not sign up! Invalid sign up link.