GhostStead vs. Squarespace

GhostStead vs. Squarespace

Squarespace is a DIY website platform that targets small businesses with its seamless integration with Square payments. When you’re starting a new website, which is better, Squarespace or GhostStead? Let’s look at the two platforms side-by-side.

Squarespace has over 1 million paid subscribers. The platform has a variety of templates that users can select to make creating a website easy. However, users and developers have some serious issues with the platform. Some of the most significant reasons Squarespace may not be a good fit for your next project are:

  • SEO
  • Speed & Uptime
  • Functionality

GhostStead and Squarespace Side-By-Side

Ghoststead Squarespace
Free Plan? Yes No
SEO Yes (native to the editor) Varies between templates
Custom URL redirect Yes No

SEO

Search Engine Optimization is critical if you want any organic traffic to your website. Squarespace claims to have native SEO capabilities. However, if you look under the hood, you see that many SEO options are not intuitive. Different Squarespace themes handle critical SEO features like tags and alt descriptions for images differently. This means that many Squarespace sites are not optimized.

Additionally, when you set up a site with Squarespace, it’s hosted in a subdomain. Squarespace will not redirect the subdomain to your custom domain. This will also hurt your SEO score for your site. GhostStead allows custom domain redirects.

GhostStead has true native SEO. The editor has everything you need to make sure search engines index and rank your site. Everything from title tags to alt descriptions for images are handled within the editor. This means SEO is simple and that it works the same way no matter what template features your website uses.

Speed & Uptime

It’s no secret that people are impatient. We expect websites to load quickly. Slow-loading websites have high bounce rates and lower search engine rankings. You also need your site to be available. Two of the most frequent complaints with Squarespace sites are the slow load times and the suboptimal downtime.

GhostStead was built for speed. Squarespace sites tend to be bogged down with trackers and different inefficient lines of code. GhostStead is a lean, modern platform. Your site will always load fast, and GhostStead has 100% uptime.

Functionality

Squarespace is template-based. You are limited by what a template can do. Even if you hire a developer, you are still restricted to the set of features that Squarespace has approved. This may not be a problem for basic websites, but as the internet changes, you can only adapt as fast as Squarespace rolls out new features.

With GhostStead, you are always in control of your site. You are only limited by your imagination. You can use templates to set up a basic site and then add anything you want. GhostStead scales as your business grows. You never have to wait for the platform to catch up to you.

You can use either markdown commands or our WYSIWYG (what you see is what you get) editor. If you can use Google Docs, you can use GhostStead.

GhostStead powers everything from blogs to business websites. You can easily use dynamic content like videos and polls. GhostStead has native ecommerce capabilities without you needing to use any third-party software.

Squarespace can be a good starter website. But, when you need to grow beyond what Squarespace offers, you will have to start over with your site design and content on a new platform.

GhostStead is easy to use for new users and has all the power experienced developers need for more advanced features.

If you want a fast, reliable website with native SEO and the freedom to create anything you want, GhostStead is your best option.

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