Medium is a growing blogging site that is popular with writers. If you are looking to start a new blog, should you begin using Medium or GhostStead? Here you can compare the facts about each platform and make the best decision for you.
Medium is a hybrid platform. Anyone can open an account for free and publish anything that they want. You can also pay a membership fee of $5 a month to get access to all of the Medium articles behind the paywall. You can also join the Medium Partner Program and potentially earn money reach time someone reads one of your posts.
However, Medium also has several downsides for bloggers:
- Lack of control over your content
- Lack of control over traffic and data
- Limited functionality
GhostStead and Medium Side-By-Side
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Control Over Content
With Medium and GhostStead, you always retain 100% ownership over your content. However, while GhostStead gives you 100% control over how your content is displayed and distributed, Medium controls everything about how your content is displayed.
When you publish something on your GhostStead site, you are publishing to your own platform. You decide how your front page looks, and you design the reader journey.
When you publish on Medium, you are publishing on their platform. Medium decides what stories get put on the front page, what the reader journey will look like, and how your stories will be displayed. The editors on Medium function as gatekeepers. They decide how widely your work is distributed beyond your followers. Medium will promote the blogs and stories of other writers on your posts, and there isn’t anything you can do about it.
Control Over Traffic and Data
Medium only provides you with limited analytics about where traffic to your posts is coming from and how people are interacting with your posts. This is because the traffic belongs to Medium, not you. It is going to their platform where you are just a guest.
With GhostStead, you own your traffic. You can use webmaster tools to get a detailed look at who is reading your stuff.
Medium also doesn’t allow you to directly collect email addresses. Your email list is one of your most important assets. Medium allows you to have a newsletter through its site, but you can’t take that list with you somewhere else.
On GhostStead, you are free to build up your email list.
Medium is for blogging. That’s all it does. If you want to have a store as part of your blog, you are out of luck.
GhostStead allows you to build anything you want. You can have a membership site, blog, e-commerce store, or anything else you can imagine.
GhostStead also allows you to use either the WYSIWYG editor (what you see is what you get) or markdown language to fully customize the appearance of your site. With Medium, you only have the WYSIWYG editor.
If all you want is a blog that you don’t have full control over, Medium might be a good choice for you. However, if you want to build something more, you will need a platform that gives you much more flexibility and control than Medium does.
When you use GhostStead to build your website or blog, there is no limit on what you can create.